RenewalsHub Renewals Maturity Model

A clear-eyed diagnosis of where you are today.

Assess & Diagnose your current renewals business capabilities.

RenewalsHub Renewals Maturity Model, part of the larger RenewalsHub Renewals Transformation Framework™

Why Maturity Matters

You can’t scale what you haven’t first diagnosed.

One of the most common pitfalls in renewals strategy is jumping into execution without clarity on your current capabilities. The RenewalsHub Maturity Model provides a structured, objective lens to assess where you are today - and identify where to focus next.The RenewalsHub Renewals Maturity Model™ is a diagnostic framework designed to evaluate your current state across the seven critical dimensions of a high-performing renewals business. It helps leadership teams align on what’s working, what’s missing and where to focus first.

This structured assessment is the foundation of every transformation we lead.

If you're not ready for a full diagnostic, you can start with our free 2-minute Renewals Maturity Self-Assessment to get a high-level snapshot of where you stand today.

Stage 1: Reactive

Manual. Inconsistent. High churn risk.

• Renewals are handled ad hoc or reactively

• No standard processes or centralized data

• Limited or no visibility into upcoming renewals or risk

• Ownership is unclear or fragmented

• Performance varies widely by team, product or region

Goal: Establish visibility, accountability and process consistency

The Four Stages of Maturity

Each of the seven dimensions is evaluated across four progressive stages of maturity. These stages create a consistent framework to assess your current state and chart your evolution.

Stage 2: Defined

Standardized. Measurable. Aligned.

• Repeatable renewal workflows are in place

• Clear owners and responsibilities exist across teams

• Core systems (e.g. CRM, CPQ) are used consistently

• Key metrics are tracked and reported

• Renewals are managed proactively within a defined window

Goal: Improve predictability, efficiency and foundational metrics

Stage 3: Predictive

Insight-led. Automated. Proactive.

• Segmentation, usage data and risk indicators drive prioritization

• Automated workflows support task execution and outreach

• Customer Success and Renewals teams are aligned around shared goals

• Forecasting is accurate and tied to revenue targets

• Performance dashboards guide decisions in real time

Goal: Anticipate risk and opportunity before they happen and respond at scale

Stage 4: Scalable

Optimized. Systematic. Growth-ready.

• Renewals operate as a core revenue engine

• Low- and mid-value contracts are fully automated

• Digital and human coverage models are appropriately aligned

• Ongoing process optimization is built into operations cadence

• Executive dashboards and governance ensure accountability

Goal: Drive sustainable, efficient growth through a fully optimized renewal function

The Seven Dimensions of Renewals Maturity

We assess your capabilities across seven core, integrated domains that make or break a renewal motion:

1. Data & Insights
   Is your renewal data centralized, accurate, and actionable? Can you forecast, segment, and track performance in real time?

2. Process & Workflows
   Are your renewal motions clearly defined and repeatable across customer segments, regions, and teams?

3. Systems
   Do you have the right tools (CRM, CPQ, entitlement tracking, renewal ops) in place to support scalable execution?

4. Automation
   Where can workflows be automated to reduce manual effort, improve timing, and drive consistency?

5. Coverage Strategy
   Is your team structure optimized for coverage? Are you using digital vs. human engagement models effectively based on deal size and complexity?

6. People & Roles
   Who owns what? Are roles and responsibilities clearly defined and aligned across CS, Sales, and Renewals?

7. Governance & Reporting
   Do you have KPIs, dashboards, and review cadences in place to track outcomes, manage risk, and drive accountability?

Benchmark Your Renewals Maturity - and Unlock Growth

Let’s assess where you are today - so we can build the foundation for scalable, efficient and predictable growth.

Before you chart a path forward, it’s critical to understand where you stand today. The RenewalsHub Maturity Model helps you quickly assess your current state across seven core areas of your renewals motion - from Data & Insights to Automation, Coverage Strategy and more.

You have three ways to get started:

1. Explore the Maturity Matrix
Get a side-by-side view of capabilities across all four stages of maturity - Reactive, Defined, Predictive and Scalable - and see how each of the seven core elements evolves.

2. Take the Free Self-Assessment
Get an instant snapshot of your renewals maturity stage and a preview of your greatest opportunities for improvement.

RenewalsHub Maturity Matrix

What’s Your Renewals Maturity Score?

Let’s assess where you are today - so we can build the foundation for scalable, efficient and predictable growth.

Want a quick pulse check before diving deeper? Try our 2-minute Renewals Maturity Self-Assessment for an instant maturity score.