RenewalsHub Renewals Transformation Framework™

Unlock Renewals Growth with a Proven Framework.

Structure without rigidity. Strategy designed for execution.

Transformation happens when strategy, systems and execution come together.

At RenewalsHub, we don’t believe in static frameworks or theoretical models. Renewals transformation happens in the real world - where execution, adaptability and outcomes matter most. Our approach is built for execution in the real world.

The path to renewals excellence isn’t linear and it can’t be solved by strategy alone. That’s why we built the RenewalsHub Renewals Transformation Framework™ - a practical, results-driven approach that integrates strategy, execution and continuous evolution into one unified system.

Our framework helps organizations:

• Assess & Diagnose where they are today

• Design & Launch a renewals strategy tailored to their business

• Build & Scale the operational foundation required to execute your strategy at scale

The RenewalsHub Renewals Transformation Framework™ is built around three integrated layers - each essential to unlocking renewals as a scalable, data-driven growth engine:

1. RenewalsHub Renewals Maturity Model: ASSESS & DIAGNOSE your current renewals business capabilities

2. RenewalsHub Renewals Strategy Lifecycle: DESIGN & LAUNCH a renewals strategy tailored to your business

3. RenewalsHub Renewals Engine: BUILD & SCALE the operational foundation required to grow

Together, these layers provide a repeatable, adaptable model for long-term renewals success - no matter where you’re starting from.

1. Renewals Maturity Model

Assess. Benchmark. Prioritize.

The first step is clarity. The Renewals Maturity Model is a structured diagnostic tool that evaluates your current renewals business enviroment, measured across four stages of renewals maturity:

• Reactive – Manual, inconsistent, high churn risk

• Defined – Standardized, repeatable processes with foundational systems in place, some light automation

• Predictive – Data-driven decisions, segmentation, risk insights, automation

• Scalable – Fully automated, self-service environment, strategic growth engine

Each of these four stages are measured across seven essential dimensions:

• Data & Insights

• Process & Workflows

• Systems

• Automation

• Coverage Strategy

• People & Roles

• Governance & Reporting

The Renewals Maturity Model is a structured diagnostic tool that evaluates your renewals environment across four maturity stages and seven core dimensions. It helps you benchmark where you are, align stakeholders and prioritize high-impact areas for investment.

2. Renewals Strategy Lifecycle

Design. Launch. Learn.

Once you understand your current maturity, the next step is crafting and launching a strategy tailored to your business. The Renewals Strategy Lifecycle guides you from insight to execution—starting with design and leading through initial rollout and iteration.

The Renewals Strategy Lifecycle includes five core phases:

1. Discovery & Diagnosis
   Analysis of your current state - including systems, tools, workflows, renewal performance and organizational structure - to understand what’s working and what’s not.

2. Strategy Design
   Define a tailored renewals strategy aligned to your maturity level, customer segments, growth goals and internal capacity.

3. Execution Planning
   Translate strategy into roadmaps, playbooks and milestones.

4. Launch & Learn
   Roll out the new model in a controlled environment, gather data and iterate.

5. Extend
   Scale what works across segments, geos and product lines.

This process ensures that your strategy is not only well-conceived - but built for real-world execution and continuous improvement.

3. Renewals Engine

Build the Engine. Scale the Results.

The best strategy will stall without the right operational engine behind it. The Renewals Engine builds the infrastructure - data, systems, automation and governance - to turn your strategy into a scalable, efficient and measurable growth machine.

The final layer is about building what drives scale. The RenewalsHub Renewals Engine turns your strategy into an efficient, sustainable system. It’s made up of seven core, interconnected operational elements:

• Data & Insights – Clean, centralized data for segmentation, forecasting and performance tracking

• Process & Workflows – Standardized playbooks tailored by segment, risk profile and contract value

• Systems – The right tech stack to enable scale (CRM, CPQ, entitlement, renewal tracking, etc.)

• Automation – Workflow automation, digital touch models and task orchestration to reduce manual effort

• People & Roles – Clear ownership across Sales, Customer Success and Renewals teams, aligned by process

• Coverage Strategy – Smart use of digital vs. human engagement based on renewal complexity and value

• Governance & Reporting – Executive dashboards, renewal KPIs and regular business reviews to drive accountability

We don’t just assess these areas—we help you build, optimize and connect them, ensuring your renewal motion is ready to scale.

Ready to Unlock Renewals Growth?

Not sure where to begin? Start with our free Renewals Maturity Self-Assessment for a fast, high-level benchmark.

Whether you're designing your first strategy or scaling globally, the RenewalsHub Framework provides the structure, systems and execution support you need.